Meet the passionate team behind this #1 sports app

Get an insight behind the scenes of how SubNow started and who is involved

Product Manager
Mark Jocumsen
Head of Product and Marketing

Mark has been actively pursuing his vision for creating “the ultimate subtimer” ever since he conceptualised the idea back in 2015. 

Coming from a volunteer coaching background himself he has experienced the stress and difficulty of handling excel spreadsheets and custom formulas to calculate fair playing time for everyone on the team.

His passion has driven 8+ years of research and development. Mark is always seeking conversation and feedback about the active use of SubNow.

iOS Developer
Eloy Bruckhoff
Development and Product Manager

Driven by a strong sense of doing good and applying technology to making lives easier, … understood the value in Marks vision the moment he learned of it.

He came on board in 2016 and rebuild the SubNow codebase entirely with a strong focus on user experience and quality. 

:.. has been an integral part of conceptualisation and development and is entirely driven by the passion to bring to life the mission of creating “the ultimate subtimer”.

Mark's SubNow Story

The vision for SubNow began over dinner in 2015 with family friends who also had three children playing Miniroos football. We shared our frustrations as coaches attempting to manage player rotations to ensure all parents felt their children were receiving their fair share of game time. We were sure there must be an app that made managing player rotations easy but there wasn’t. 

As a Miniroos parent, coach and business consultant I felt that this is a problem that could be solved. In 2015 I prototyped the SubNow logic and screens and released a first version of SubNow. 

We learned a great deal from feedback from coaches, clubs and parents during this period but we could not afford fund the development to make the improvements needed. 

Fortunately in mid 2017 a local iOS developer, Eloy Bruckhoff, who was looking for his next project learned of SubNow and felt that it had real potential but needed a native iPhone version with improved usability and features. 

With new expertise and time commitment to the project SubNow has improved substantially via regular updates. In November 2018 we released a major update to allow customised rotation plans and have many more great features in our development pipeline.

How do I request new features or bug fixes?

Submit a Contact form or email Mark Jocumsen. We are determined to continually improve SubNow so any feedback, questions and feature requests are greatly appreciated. We are always looking for people to participate in designing and trialing new features & screen improvements.

Coaches and parents love using SubNow to manage player rotations

All around the world coaches and clubs use SubNow to manage fair playing time. Here’s what the say:

Well Worth it!!!!
United States
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Stumbled upon this app after feeling defeated coaching my first game of soccer ever - who would have known how difficult it would be to try to substitute kids in and out of the game?!? And here I thought I’d be coaching fundamentals of soccer this season not trying to heard sheep lol!
Awesome app
North Macedonia
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I installed it for my kid. He is playing football so I found this app very useful. It is easy to work with, I like the functionalities and productivities. It also has a option for creating several teams so you can organize your game. I recommend it.
Almost Perfect
Australia
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The app is great and makes it so easy to manage rotations
JUST WHAT I NEEDED
Australia
Read More
Absolutely love this app!! Makes game day super easy and I’m so grateful this has been made it will help so many coaches LOVE IT !
Well Worth it!!!!
United States
Read More
Stumbled upon this app after feeling defeated coaching my first game of soccer ever - who would have known how difficult it would be to try to substitute kids in and out of the game?!? And here I thought I’d be coaching fundamentals of soccer this season not trying to heard sheep lol!
Awesome app
North Macedonia
Read More
I installed it for my kid. He is playing football so I found this app very useful. It is easy to work with, I like the functionalities and productivities. It also has a option for creating several teams so you can organize your game. I recommend it.
Almost Perfect
Australia
Read More
The app is great and makes it so easy to manage rotations
JUST WHAT I NEEDED
Australia
Read More
Absolutely love this app!! Makes game day super easy and I’m so grateful this has been made it will help so many coaches LOVE IT !
Previous
Next
Great product
Australia
Read More
Have tried numerous apps, but all weren’t up to the task. Until I found SubNow. Works great and accurate, ensures all the kids get a good and fair go. No arguing with the kids cause the app said so, lol.
Great coaching tool
Australia
Read More
This app helps to take the pressure off me as a coach & focus more on the game. Great simple app that does the job!
Making coaching easy
Australia
Read More
This is a great app. I'm always trying to make sure junior players get equal time on the field but sometimes game time gets away from me. This app is a very helpful reminder to complete substitutes on time. Thank you.
Great App
United States
Read More
This app is awesome and allows you to throw away the spreadsheet that you spent 4 hours developing to make sure kids get even playing time!
Great product
Australia
Read More
Have tried numerous apps, but all weren’t up to the task. Until I found SubNow. Works great and accurate, ensures all the kids get a good and fair go. No arguing with the kids cause the app said so, lol.
Great coaching tool
Australia
Read More
This app helps to take the pressure off me as a coach & focus more on the game. Great simple app that does the job!
Making coaching easy
Australia
Read More
This is a great app. I'm always trying to make sure junior players get equal time on the field but sometimes game time gets away from me. This app is a very helpful reminder to complete substitutes on time. Thank you.
Great App
United States
Read More
This app is awesome and allows you to throw away the spreadsheet that you spent 4 hours developing to make sure kids get even playing time!
Previous
Next
Become a beta tester to get first access to SubNow 4.0
and have input into the design

*Release date TBA. All beta testers receive free licences and access to all SubNow 4.0 features. 

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